Hilighter Logo

Welcome to HiLighter

HiLighter is a business consultancy specialising in commercialisation, brand development and marketing. We are based in Perth, Western Australia and provide consulting services for businesses and inventors. We help our clients construct a complete strategy for getting an idea to market, taking into account the business, industry and budget.

Turning a Good Idea into a Great Line of Business

Contact Us for a free consultation about how we can help your business to grow.

Brand Development

Your product needs a strong identity requiring a comprehensive marketing strategy. Our Brand Services provide all the help you need to achieve competitive advantage, from initial branding to repositioning an existing brand.

Solutions for Inventors and Scientists

If you are a scientist, inventor or just someone with a great idea, our specialist consulting services will help you in all aspects of commercialisation including research and development, protecting your Intellectual Property, patent strategies, developing product branding and much more - everything you need to get a startup business going.

Corporate Clients

We provide consulting services with expertise in Biotechnology and Pharmaceutical applications. Our offering includes Technology Due Diligence, outsourcing and interim Project Management. We navigate the complexities of making innovations commercially viable allowing you to concentrate on your existing business.

Know How

HiLighter provides Know HowWorkshops giving you comprehensive business information, tools and techniques for effective innovation. The workshops focus on Strategy, Brand, Business Development, IP, R&D and Commercialisation.
Visit our Facebook Page Events for updates or contact us for the latest workshops available.

 

 

News

HiLighter’s move forward

HiLighter’s move forward

HiLighter has secured an office spot amongst the steady stream of visiting innovators, inventors, entrepreneurs and business people. ...

Brand

Rick Hart- The Implications of “Putting your Name on it”

 Rick Hart- The Implications of “Putting your Name on it”

“Putting your name to it” is a very direct translation strategy for evoking and capturing trust and credibility in customers. But what are the pitfalls of this Brand and Marketing strategy? ...

Commercialisation

Myriad loses granted gene patents

Myriad loses granted gene patents

How will gene patenting in general be affected? ...

Brand

Design Value In Business

Design Value In Business

What is the difference between those design efforts that hit and those that miss the mark? ...