Technology Park Bentley houses a great mix of innovative start-up companies and mature globally operating corporations. The Innovation Centre WA is in the heart of its Eastern Precinct and HiLighter has secured an office spot amongst the steady stream of visiting innovators, inventors, entrepreneurs
Read Full StoryHow many businesses have grown a Brand based on the vision, competency and integrity of one of their founders? The reputation and credibility vested in individuals is often reflected in the choice of business name. A long tradition exists in Architecture, Medical practice and Law to name the busines
Read Full StoryOn March the 29th 2010 Judge Robert Sweet, of the federal court in New York City, declared 7 out of 23 controversial gene patents invalid. Note, these were granted patents that Judge Sweet ruled to be improperly granted. The particular patents covered the breast cancer susceptibility genes BRCA
Read Full StoryThe role of Design in business is simply to translate and communicate a business idea to consumers and clients. But why is it so hard? What is the difference between those design efforts that hit and those that miss the mark? Good design practitioners add much more value than pretty pictures-
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HiLighter has secured an office spot amongst the steady stream of visiting innovators, inventors, entrepreneurs and business people. ...
“Putting your name to it” is a very direct translation strategy for evoking and capturing trust and credibility in customers. But what are the pitfalls of this Brand and Marketing strategy? ...
How will gene patenting in general be affected? ...
What is the difference between those design efforts that hit and those that miss the mark? ...
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